There’s a new kind of pandemic on the block… the Burnout pandemic.
Okay okay, so it’s not technically a disease, but it certainly is widespread, and it is absolutely making people ill.
Make your brand story the one that makes people feel better amongst all the crazy pressure, and your story will be heard and revered.
Whilst it may change its tactics in 2023, the Influencer Marketing industry is definitely not going anywhere. Indeed, it poses an even greater opportunity for brands than ever. To bypass it as a central marketing tactic, is to undermine the potential for your brand to stay absolutely relevant going forwards.